As we all know, guest posting can really help us promote a blog, get much traffic and attract new visitors; so, many bloggers don’t miss such an opportunity. Moreover, the majority of blogs give such a change. Why not indeed? But it often happens that your guest post is appeared to be rejected by blog managers, though you follow all the requirements and try to make it really unique and interesting…
Why does it happen so? Are all those blog managers so cruel and exacting? Why don’t they want to post your article if they accept guest posts anyway? Believe us, they receive hundreds of guest posts for reviewing every day, and it can really be frustrating to read all of them if they don’t meet their expectations at all. So, how to make them notice your post and accept it for publishing? Just try to avoid the following 5 mistakes, and your chances to get published will definitely be increased!
As you know, guest blogging consists of 2 main stages: pitching and writing.
Your first victory will take place when your pitch will be approved by a blog manager, so, there are 3 main mistakes you can make here:
1. You choose the wrong blog
Sure, your goal is to publish as many articles as possible, and use many different blogs for that. Anyway, no logic can be found if you take an article about cooking and try to post it at a technology blog. Well, you may try of course, but the big chances are that such a guest post will be declined at once. Do you need that?
The best (and probably the most obvious) advice here can be the following: focus on your niche. If your blog is about techs, just try to choose other tech blogs or blogs of a very close niche, and offer them your guest posts.
2. You don’t introduce yourself to blog managers
We bet you won’t like the situation when someone send you a post at once without saying hello and telling about himself. Why should a blog manager accept such an impolite request? Just tell a couple of words about yourself, offer some possible topics for your future guest post, mention why you want to see your article published there. Just stay polite.
3. You are not competent
When you write a request for your guest article, it can tell a lot to blog managers as well. Pay attention to your grammar, build your sentences right, be sincere… Your request will show a blog owner what and HOW you would write your guest post. So, there is no need to ignore this stage.
Well, your request has been accepted and approved! Congratulations! It’s time to write a guest post itself. Two more fatal mistakes can wait for you here:
1. You don’t follow guidelines
All blogs managers, if they accept guest posts, have their own guidelines of what this post should look like (number of words, structure, images, links as so one). Sometimes it happens that you don’t read them or just don’t pay attention to them in a hope that everything will work out anyway. This is your fatal mistake!
Guidelines are given not just for blog managers’ pleasure, so don’t ignore them if you want to see your article published.
2. Your content is poor, and your links are inappropriate
Some bloggers allow you to add external links to the body of your articles. This is your good chance to promote your other posts and your blog, but make sure that these links lead to appropriate sources that meet the topic of your article itself. If you write a post about the latest concept gadgets, but your link leads to a website about cooking, forget all your dreams to see this article published!
The same can be said about your content. Even if your article is well-structured, you use images and subtitles to make it more readable, your content is still the king. So, try to make your guest post really informative for blog managers to find it useful and interesting for their audience.