You should be aware that there are two main types of SEO. On-page SEO is of course the process of adding articles, blogs, links and other things to your website in order to improve its search engine ranking. Off-site SEO is everything that takes place away from your website. A surprising number of online businesses focus on their website to the exclusion of all else which is a foolish endeavour since off-site SEO should carry around 70% of your total search engine optimisation efforts. We are going to take a look at 8 off-site SEO techniques. As you are likely to be aware of blogging, article writing, press releases and directory submissions, we are going to focus on things you may not be fully aware of.
1 – Facebook Community Page
Hopefully, you already have a company account on major social media sites like Pinterest, Facebook and Twitter but you are really missing a trick if you don’t have a community page. This is not only a great way of getting in touch with consumers; it is a fantastic way to improve SEO. Your community page should have links to your website in any case and if your posts are popular, they will be ‘liked’ and shared, a great way to gain the notice of search engine bots.
2 – Be Helpful
You should always make yourself available to answer questions on your website and social media pages but did you ever consider going to sites like Yahoo Answers and providing high quality answers to questions in your field? There are a multitude of low-quality and spam answers so Yahoo users will be grateful to have someone on board who actually knows what they are talking about. As well as providing useful SEO, you also gain a reputation for being an expert in your industry.
3 – Local Listings
Too many businesses focus entirely on large search engines and completely fail to get a handle on local search engine listings. If your business is locally based, relatively small and you’re mainly looking for customers in your region, it makes no sense to go global. List your site locally and find a targeted audience. Sites such as Google Maps, Yellow Pages and Yahoo Local are all extremely useful.
4 – Reviews
An increasing majority of customers read consumer reviews before making a purchasing decision. If you can get your friends and loyal customers to write some positive reviews (without sounding too unrealistic), it will help your SEO efforts tremendously. If necessary, provide incentives to get them to write the reviews. It is also worth your time to write your own honest reviews on other businesses. Add a link in your review which leads back to your site.
5 – Share Photos
Everyone loves pictures it seems with sites such as Instagram and Pinterest quickly gaining an army of followers. Share pictures of your company’s products and services using the aforementioned sites. It’s also necessary to place the photos on Facebook, Twitter and any other social media site you inhabit. Use sites like Photobucket and Flickr too and don’t forget to add tags and links in the photo description.
6 – Share Videos
This is essentially the same process as sharing photos. Professionally made videos of your company in action will go a long way towards establishing credibility. YouTube videos get over 1 trillion views per year so you won’t be short of potential viewers. If your video goes viral, you won’t believe the level of publicity you’ll receive.
7 – Microsites
As a microsite isn’t technically your website, it counts as off-site SEO. Microsites are an easy way to promote business events. They normally consist of 1-3 pages and have links to your main site. They are also used to specifically target such products or services and when optimised effectively, can dominate SEO rankings.
8 – Blog Commenting
It seems as if every second online business has a blog of some description but how many of them utilise the power of blog commenting? All you have to do is leave helpful and informative comments on various blog posts while ensuring there is a link back to your website in every comment. The more comments you leave, the more links you will have and the better your SEO ranking will be. However, you must use this weapon carefully. Focus solely on blogs relating to your industry to ensure your answers are seen as relevant. If you begin commenting on unrelated blogs, your efforts will be seen as spam and your site will be punished.
As you can see, your website is only a small part of establishing your web presence. The above techniques don’t even include an array of commonly used off-site SEO methods so you can see that there is massive untapped potential. If you want to make a real mark, start dedicating more time to off-site SEO and reap the rewards.
An article is written by Sara Carter. I like social networks, Google android, http://www.mac-reviews.net/ and psychology. I’m interested in IT services, computer upgrades, computer repair, different computer apps. Love travelling and skiing.