We all know the importance of link building. The more the merrier. So, how exactly will you ensure that your site has sufficient back links? What are the best methods you can follow?
In this post, we are going to talk about the five methods that have been found to be the most effective over the years:
1. Article Marketing
Though this is a frequently used method, it is hardly ever done effectively. When you publish pertinent articles on marketing sites, you are likely to attract relevant links back to you site; but the articles by themselves are not given a great deal of importance by search engines. To be seen and to gain importance, you need to publish several articles. As always you need to ensure that the articles are unique and interesting, and are of some value to the target audience. This will ensure that they will be republished on similar blogs, earning more back links to your site, and shared on social networks, and eventually reach a very wide audience.
To be successful in marketing your articles, you will need to publish as much articles in a month and link them back to your home page, plus an internal page in the resource box. You can check out article marketing sites like Ezine Articles, Articles Base, Search Warp, Go Articles and Article Dashboard.
2. Guest Blog Posts
Guest blog posts can be the most potent SEO tool off site if implemented properly. This method is slightly more challenging than article marketing and other methods. However, the links that you create back to your site are of a higher quality, so it will be worth your while.
Your content will be accepted by a reputed blogger only if it is relevant, adds value, and is interestingly written. You could also submit your posts to blogs that are not exactly in the Ivy League. Take a look at the online group My Blog Guest; you will get help in finding bloggers who are looking out for guest posts.
3. Relevant Link Exchanges
Exchanging links is not such a difficult job; exchanging relevant links, on the other hand, is a different matter. Exchange links with sites that are relevant to your own, but don’t go overboard with it; search engines will take note of it. Try to create professional relationships with webmasters of such sites before you attempt to initiate a link exchange. You can comment on blogs, submit guest posts, interact with fellow bloggers, and be active in the online community of your niche. You can then refer to your site where it will help others. In such a situation, webmasters will be quite agreeable to a link exchange.
4. Conduct A Contest
Create an interesting contest and give away prizes to your loyal readers. It is true that search engines tend to frown on gifts for links, but you can still leverage contests to induce your readers to interact with your site and share with their friends and readers. You could have the contest monthly or even suggest that to enter the contest, your site needs to be mentioned online, either on their social media accounts, on online forums or their own blogs. This way you can be assured of increased visibility, and brand recognition which will eventually generate links to your site.
There are free online forums for contests like Contest Blogger where you can advertise the contest you started. Remember that you don’t have to give away expensive prizes; the whole idea is to generate some interest and get more people to interact.
5. Social Bookmarking Sites
To ensure a real quick indexing by Google, try to submit your blogs to Social Bookmarking sites like Digg, Reddit and StumbleUpon, and helps in getting quality links back to your site.
Remember to use a combination of methods and not just stick to any one of them.