Five Surefire Ways to Build Links to your Blog

We all know the importance of link building. The more the merrier. So, how exactly will you ensure that your site has sufficient back links? What are the best methods you can follow?

In this post, we are going to talk about the five methods that have been found to be the most effective over the years:

Five Surefire Ways to Build Links to your Blog

1. Article Marketing

Though this is a frequently used method, it is hardly ever done effectively. When you publish pertinent articles on marketing sites, you are likely to attract relevant links back to you site; but the articles by themselves are not given a great deal of importance by search engines. To be seen and to gain importance, you need to publish several articles. As always you need to ensure that the articles are unique and interesting, and are of some value to the target audience. This will ensure that they will be republished on similar blogs, earning more back links to your site, and shared on social networks, and eventually reach a very wide audience.

To be successful in marketing your articles, you will need to publish as much articles in a month and link them back to your home page, plus an internal page in the resource box. You can check out article marketing sites like Ezine Articles, Articles BaseSearch Warp, Go Articles and  Article Dashboard.

2. Guest Blog Posts

Guest blog posts can be the most potent SEO tool off site if implemented properly. This method is slightly more challenging than article marketing and other methods. However, the links that you create back to your site are of a higher quality, so it will be worth your while.

Your content will be accepted by a reputed blogger only if it is relevant, adds value, and is interestingly written. You could also submit your posts to blogs that are not exactly in the Ivy League. Take a look at the online group My Blog Guest; you will get help in finding bloggers who are looking out for guest posts.

3. Relevant Link Exchanges

Exchanging links is not such a difficult job; exchanging relevant links, on the other hand, is a different matter. Exchange links with sites that are relevant to your own, but don’t go overboard with it; search engines will take note of it. Try to create professional relationships with webmasters of such sites before you attempt to initiate a link exchange. You can comment on blogs, submit guest posts, interact with fellow bloggers, and be active in the online community of your niche. You can then refer to your site where it will help others. In such a situation, webmasters will be quite agreeable to a link exchange.

4. Conduct A Contest

Create an interesting contest and give away prizes to your loyal readers. It is true that search engines tend to frown on gifts for links, but you can still leverage contests to induce your readers to interact with your site and share with their friends and readers. You could have the contest monthly or even suggest that to enter the contest, your site needs to be mentioned online, either on their social media accounts, on online forums or their own blogs. This way you can be assured of increased visibility, and brand recognition which will eventually generate links to your site.

There are free online forums for contests like Contest Blogger where you can advertise the contest you started. Remember that you don’t have to give away expensive prizes; the whole idea is to generate some interest and get more people to interact.

5. Social Bookmarking Sites

To ensure a real quick indexing by Google, try to submit your blogs to Social Bookmarking sites like Digg, Reddit and StumbleUpon, and helps in getting quality links back to your site.

Remember to use a combination of methods and not just stick to any one of them.


  1. says

    These sources or ways are very effective to build backlinks for any blog or website. Every blog and websites need do-follow and quality backlinks. I learn a lot from your link-exchange method, it is impressive and workable. In this way we can easily get good backlinks in short time which will be very effective for our blog or website growth.

    • says

      Thank you, Lawrance. I’m happy that you like the post. With Google’s penalty on doing link exchanges to the wrong site, it pays to be careful – I hope SEO this 2013 will be easy for us all.

  2. says

    Guest blog posts and submitting blogs to social marketing sites are good approach to build links to your blog. I have experienced making use of it and in turn I have been provided with good amount of back links. I am planning to conduct a contest as per your recommendation. Thanks for sharing this post!

    • says

      You are welcome, James. I have been Guest Posting for quite some time now, it’s great and challenging at the same time. It is challenging, specially with Google’s updates in terms of back links.

  3. says

    Thank you for the best ways to create backlinks. I personally use guest posts constantly and love them. These are truly the best types of links to get. They provide relevant and quality links, especially when you’re selective about which blogs you write your guest posts for. I do agree as well, they are often of the most difficult links to get, but well worth it.

  4. says

    Guest posts likely offer the best potential for real quality links, but, they’re also the most work. By and large they can’t be automated and require actually reaching out to another real person unlike the other options that are more or less you versus a computer.

    • says


      It works as before but you have to be careful with the link campaigns and the sites that you exchange. Also the anchor text is very important.


      • says

        @Dragos – Thanks for sharing your thoughts. It pays to be careful all the time.

        @Marcus – It works just fine – Like Dragos said, there are things that you need to consider before you start a link exchange. I concentrate more on Guest Blogging recently but I did Link Exchanges before. Also, quality of the link is important.

  5. says

    No one can limit the power of social media today. It has become powerful beyond imagination, you don’t know what you can achieve from it if you know how to use it. Using the right moves will work wonders for you. Thanks for the post.

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